![]() And I signed it because I didn't have a chance to read it and I thought-īut you're a lawyer. I do not agree to pay all legal fees and damages from legal action because I have no control over what's being released. Yeah, the appearance release you signed before had a clause that you would be liable too, if Starbucks sued. Not unless I'm involved in- in viola- in infringing their trademark, no. People file lawsuits at the drop of a hat.īut if they sue, you're liable too, right? So if I do all this, then Starbucks can't sue me? It seemed like I still had some work ahead of me.īut before leaving, I needed to be sure I was protected. Then they know, oh, he's just making fun of Starbucks, because this is what he does. Let's say you had a reputation as being a. If people think it's a Starbucks, you've got a problem.Īpparently, my legal footing wasn't as solid as I thought.īut then Peter brought up one way I could cover myself. Marx to guarantee we were protected.īut the "Dumb" would be smaller so people would still think it's a Starbucks. I definitely could not afford a lawsuit from Starbucks.īased off what I read on Wikipedia, it seemed like my approach was legal.īut just to be sure, I retained the services of attorney Peter J. I mean, what do you have to lose by trying?Įlias was on board, but he did have one major concern. Well, do people get what you're doing now? It's smart, I just don't know if people would get it. I mean, as a whole, the store could just be called "Dumb Starbucks."īut the "Dumb" could be small so people could come in thinking it's an actual Starbucks. Like, the coffees could be "Dumb Grande," "Dumb Venti". ![]() So how do you make that a parody without it. The plan: turn the Helio Cafe into the world's first parody Starbucks. ![]() So if Elias could find a way to make fun of Starbucks, he'd be free and clear to borrow their valuable corporate name and image for his store. Often used by artists like "Weird Al" Yankovic and shows like Saturday Night Live, parody law allows you to use trademarks and copyrighted material as long as you're making fun of them. Using a little something called parody law. You don't have a brand that people recognize.īut maybe there's a shortcut to actually having brand recognition. The problem with you is you have great coffee but just no one knows what this place is. Now I'm using my knowledge to help struggling small business owners make it in this competitive world.Įlias Zacklin is the owner of Helio Cafe, a small coffee shop in East Hollywood, California.Īnd he prides himself on doing things a little bit different.Īctually, there's even- not even a menu in my shop.īut in a world where one company has practically perfected the coffee experience, going against the grain has caused Elias' shop to be empty, so I paid him a visit with a way for him to finally compete with the big players. My name is Nathan Fielder, And I graduated from one of Canada's top business schools with really good grades. A new shop in Los Feliz is calling itself "Dumb Starbucks." ![]()
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